About Electric Imp

Electric Imp provides an innovative and powerful service platform that makes it simple to connect devices to the Internet. Our proven WiFi-enabled solution - featuring fully integrated hardware, software, OS, APIs, cloud services and security - dramatically decreases cost and time to market. The Electric Imp platform is reliable and secure, empowering businesses and developers to deploy, manage and quickly scale their connected products and services to millions of users.

To learn more about the Electric Imp platform and solution, please visit our product page.

Electric Imp, founded in 2011, is located in Los Altos, California and Cambridge, England. The company is funded by Foxconn Technology Group, PTI Ventures, Rampart Capital and Redpoint Ventures.

Our Story

In early 2011, Hugo Fiennes, CEO and co-founder of Electric Imp, was remodeling a bathroom in his home and wanted to add a strip of RGB lights under a cabinet to light the floor. His plan was to connect the lights to WiFi to display information ambiently - hourly weather forecast, daily calendar, stock prices - indicated with color changes along the strip that could be viewed at a glance.

It turned out to be a bigger project than envisioned and after much frustration with the available tools, Hugo determined that there should be a better, simpler way to integrate Internet connectivity. Beside the fact that it was difficult for any hobbyist to make a useful networked device, industrial and commercial product manufacturers faced similar challenges. Businesses that tried venturing into Internet connectivity usually ended up reinventing the wheel at great cost, resulting in products that were expensive, fragile and often communicated to nothing more than a smartphone app.

What was needed, Hugo concluded, was to take the best implementations of hardware, firmware and cloud service, consolidate them into a powerful Internet of Things platform, and enable them be applied to any device in the world. Electric Imp is the result.


Hugo Fiennes, CEO and Co-founder

Hugo began building hardware and software for early ARM-based computers in the late 1980s, and he has been making useful and successful things ever since. Prior to co-founding Electric Imp, Hugo led the hardware team through the first four generations of the groundbreaking Apple iPhone, and subsequently designed and architected the hardware for the Nest Thermostat. Early in his career, Hugo founded empeg, creator of the first in-car MP3 digital audio player. He then worked on many more MP3 players at Rio before moving to the US from his native England to work for Apple in 2006.

Peter Hartley, Software Architect and Co-founder

In his role at Electric Imp, Peter draws from considerable software architecture and engineering expertise within a variety of disciplines, including animation, networking and embedded multimedia, for companies such as DisplayLink and Sigmatel. Peter is based in Electric Imp’s office in Cambridge, England.

Oliver Hutaff, CFO

Oliver brings more than 17 years of corporate and operational financial management to Electric Imp. Most recently, Oliver was CFO at Roku, Inc. He was honored as 2012 CFO of the Year by the San Jose - Silicon Valley Business Journal.

Bryan Kennedy, VP Strategic Development

Bryan has more than 20 years of experience in senior business development and management roles at startup and established companies in the technology, software, services and communications sectors. For Electric Imp, he leads efforts to expand the company's innovative Internet connectivity platform into new markets, applications and regions throughout the world.